Read a review of this book and decided to check it out for myself. Overall, it is a fascinating read about the rise of inconspicuous consumption among the so-called aspirational class. There is a lot of interesting information in the book, and it reflects on the social consequences of growing inequality in the United States and how it is becoming more and more difficult to reverse its long term effects. Forget about the Rolex and the Benz, health, wellness, education, and security in old age are the new status markers.